CANDACE MATTHEWS
Biography
Candace Matthews is a retired C-Suite Executive and now full-time Board Member with extensive experience in board governance. Her public board appointments include Aptar Group where she serves as Chair of the Board and Societe BIC (chair – Nom/Gov Committee). Her non-profit boards include Frederik Meijer Gardens and Sculpture Park (Board Chair), Corewell Health Foundation and Figure Skating in Harlem. Her former board appointments include MillerKnoll and Popeyes Louisiana Kitchen, Carnegie Mellon University Board of Trustees and Stanford Graduate School of Business Advisory Council.
Prior to retirement in 2023, her most recent position was the Chief Reputation Officer (CRO) for Amway, responsible for overseeing Amway’s global reputation strategy, Corporate Social Responsibility and Amway Brand. She was also the executive sponsor of Amway’s Employee Inclusion networks. Matthews reported directly to the CEO and served on Amway’s Global Leadership Team, Amway’s key decision-making body focused on strategy development and delivering meaningful ABO and customer experiences as well as enhancing company culture and talent.
Prior to assuming the role of CRO in 2020, Matthews spent 6 years as Regional President (RP) of the Americas at Amway, heading all operations in North, Central and South America for the $8.8 billion direct-selling leader. During her tenure as RP, revenue increased 20 percent and profitability grew significantly (+6.3 points).
Matthews joined Amway in 2007 as Global Chief Marketing Officer, leading global strategy and innovation for the transformation of the company and product brands. Prior, she managed all company operations as President of SoftSheen-Carson, a Consumer Products Division of L’Oreal USA, including the merger of the L’Oreal SoftSheen and Carson businesses. She has held marketing leadership positions at Coca-Cola, CIBA Vision (Novartis) Corporation, Bausch + Lomb, Procter & Gamble and General Mills, where she began her marketing career.
Matthews earned her B.S. in metallurgical engineering and administrative and management science from Carnegie Mellon University and an MBA from Stanford University Graduate School of Business.
She is the recipient of many awards, including the Savoy Magazine “Most Influential Corporate Directors” (2024), Crain’s Business “Notable Non-Profit Board Leaders” (2024), Black Enterprise “Most Powerful Women in Business” (2019), Café Mocha “Game Changer Award” and the Stanford Graduate School of Business Alumni Tapestry Award (both in 2014), Advertising Age’s “Women to Watch” (2011), Black Enterprise “Corporate Executive of the Year” (2009) and CEW Achiever Award (2007).
She and her husband Bruce reside in Ada, Michigan and are parents of 4 adopted children.